For the first time, a Portuguese brand is distinguished at the largest retail fair in the world
Casa Portuguesa do Pastel de Bacalhau wins coveted international prize
The EuroShop Retail Trade Fair is the largest international retail fair, which this year runs from February 26 to March 2, in Düsseldorf, Germany. With more than 1,800 exhibitors from 55 countries, this is the event par excellence where the latest retail trends and solutions are presented, in more than 100,000 m² in 16 exhibition pavilions.
As part of Euroshop, the EHI Retail Institute and Messe Düsseldorf GmbH have been honoring the world’s best store concepts since 2008. This year’s Euroshop Retail Design Awards ceremony took place on February 26 and highlighted the world’s best store design concepts in 5 different categories: Hospitality, Sustainability, Digital, Food and Fashion & Lifestyle. 103 projects from 31 countries were registered, of which 42 made it to the jury’s final selection. Selection criteria were based on holistic and compelling store concepts that incorporate a perfect blend of interior design (colors, materials and lighting), architecture and visual merchandising.
Only five stores worldwide received the coveted award, one per category. Casa Portuguesa do Pastel de Bacalhau from Vila Nova de Gaia convinced the jury and received the Euroshop Retail Design Award in the Hospitality category, having been the first and only Portuguese brand ever awarded in this event since its first edition, in 2008. According to the organization, Casa Portuguesa do Pastel de Bacalhau impressed the jury with its “global concept of the store, with the integration of a pipe organ from the 19th century. XIX at the service of a commercial space that serves as the backdrop for an unusual consumption experience, due to the dominant red and gold colors and the chandelier that completes the magnificent environment”.
On the morning of the 27th of February, the 5 winners were invited to present the concept on the stage of the fair in front of an audience of participants, giving this Portuguese brand the opportunity to explain the inspiration and purpose that is at its origin: to honor the shepherds of Serra da Estrela Mountain.
Discover the rest of the 2023 award winners here: