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Timeline

2025

Opening of the Rua das Flores project in Porto, a lively block celebrating Portuguese crafts, art and culture, on September 12
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Opening of Joalharia do Carmo, in Rua das Flores, Porto, on September 12th
Opening of Casa Portuguesa do Pastel de Bacalhau, in Rua das Flores, Porto, on September 12th

2025

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Opening of Joalharia do Carmo, in Rua de S. Nicolau, Lisbon, on January 31st
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Pérola do Bolhão, in Porto, joins The Value of Time Group on January 13th
Opening of The Fantastic World of the Portuguese Sardine, in Rua das Flores, Porto, on September 12th
Opening of Confeitaria Peixinho, in Rua das Flores, Porto, on September 12th

2024

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Opening of Joalharia do Carmo, in Belém, Lisbon, on December 20th
Opening of The Fantastic World of Portuguese Sardines in Belém, Lisbon, on December 8th
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Opening of Joalharia do Carmo, in Coimbra, on October 18th
Portugal, Camões and Communities Day was celebrated for the first time in history in Times Square, New York, at The Fantastic World of the Portuguese Sardine store, on June 10th.

2024

Opening of Joalharia do Carmo, in Braga, on 26 March
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Opening of Joalharia do Carmo, in Braga, on 26 March
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Opening of Joalharia do Carmo, in Rua da Prata, Lisboa, on April 21st
Relocation of The Fantastic World of the Portuguese Sardine, in Lisbon Airport, on May 29th

2023

Opening of Serra da Estrela Sheep Interpretive Center, in Santa Marinha, Seia, on December 8th
Protocol signed with Propeixe – Cooperative of Fish Producers of the North, C.R.L., to ensure the supply of sardines at a fair price throughout the season, avoiding seasonal price drops and diversion to fishmeal production, stabilising sales and securing income for fishermen.
Opening of The Fantastic World of the Portuguese Sardine, in Times Square, NYC, on August 18th
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Opening of Joalharia do Carmo, in Óbidos, on March 2nd

Opening of Joalharia do Carmo, in Ponta Delgada, Azores, on March 15th

2022

Opening of The Fantastic World of Portuguese Can, in Vila Nova de Gaia, on September 9th
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Signing of the cooperation protocol for the promotion and dissemination of the Filigree of Portugal certification, between the O Valor do Tempo Group, the Municipalities of Gondomar and Póvoa de Lanhoso and A.Certifica, in Lisbon on October 27th
Opening of Casa Portuguesa do Pastel de Bacalhau, in Óbidos, on December 17th

2022

Opening of Casa Portuguesa do Pastel de Bacalhau, in Torre Serra da Estrela, on 4 june
Opening of Casa Portuguesa do Pastel de Bacalhau, in Portas de Santo Antão, Lisbon, on 4 june
Opening of Casa Portuguesa do Pastel de Bacalhau, in LX Factory, in Lisbon, on April 8th
Fundação da Fábrica de Sonhos - Academia de Formação, Cascais, a 9 de fevereiro

2021

Opening of Casa Portuguesa do Pastel de Bacalhau, in Cais do Sodré, in Lisbon, on July 31st
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Joalharia do Carmo, founded in 1924, in Lisboa, joins The Value of Time Group on 1 July, reopening on August 2nd
Opening of Barcelos Figurines, in Rua de S. Nicolau, Lisbon, on August 19th
Opening of Confeitaria Peixinho, in Lisbon Airport, on October 30th

Opening of Queijadas Finas de Sintra – Eugénia de Jesus, in Lisbon, on October 1st, currently for sale at Casa Pereira da Conceição

2021

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Opening of CBR Boutique Hotel, in Coimbra, on May 25th
Opening of Casa Portuguesa do Pastel de Bacalhau in Cascais and Aveiro, on April 5th
Launch of the digital journalism project «A Mensagem de Lisboa», with emotional headquarters at A Brasileira do Chiado, on February 22nd
Signing of a protocol with Ancose – the National Association of Serra da Estrela Sheep Breeders, for the full acquisition of fleece and wool collected from sheep registered in the genealogical book, addressing a long-standing issue of surplus and enhancing the value of this raw material in shepherds’ income, on February 5th

2020

A Brasileira do Chiado, established in 1905, joins The Value of Time Group on March 2nd
Opening of Casa Portuguesa do Pastel de Bacalhau next to Santa Justa Elevator in Chiado, Lisbon, on July 13th
Quinta da Lagoa in Nelas, with its herd of 70 sheep and in-house production of Serra da Estrela PDO Cheese, joins The Value of Time Group on September 16th

2019

Opening of Casa Portuguesa do Pastel de Bacalhau at St. George's Castle in Lisbon on May 11th and in Vila Nova de Gaia on December 23rd
Opening of The Fantastic World of the Portuguese Sardine in Lóios, Porto on March 1st; in Cascais on May 26th, and in Sintra on November 23rd (store relocated December 5th, 2023)
Opening of Comur at Chiado, Lisbon on March 26th; in Ponta Delgada on March 30th; in Óbidos on April 25th, and in Funchal on July 8th
Casa Pereira da Conceição, established in 1933, on Rua Augusta, Lisbon, joins The Value of Time Group on January 8th and reopens on January 10th

2018

Opening of Comur at St George's Castle, Lisbon on April 19th
Confeitaria Peixinho, established in Aveiro in 1856, joins The Value of Time Group on February 22nd, reopening to the public on August 8th
Opening of Comur in Faro on July 7th; in Évora on August 4th; in Coimbra on August 10th; in Aveiro on October 6th, on Rua dos Bacalhoeiros, in Lisbon, on October 16th, and at LX Factory, Lisbon, on November 27th

2017

Opening of Comur store on Rua da Prata, Lisbon on December 18th
Opening of The Fantastic World of the Portuguese Sardine at Lisbon Airport on April 27th (being relocated in 2024)
Casa Oriental, in Porto, is refurbished under the Cannery concept and joins The Value of Time Group on January 20th

2016

Comur –Murtosa Cannery, established on 7 November 1942, joins The Value of Time Group on September 30th
Opening of Casa Portuguesa do Pastel de Bacalhau, next to Clérigos, Porto on April 2nd
Opening of The Fantastic World of the Portuguese Sardine in Rossio, Lisbon, on November 3rd

2015

A Comur – Fábrica de Conservas da Murtosa, inaugurada a 7 de novembro de 1942, junta-se ao Grupo O Valor do Tempo a 30 de setembro
Signing of a protocol with Estrelacoop – the Cooperative of Serra da Estrela Cheese Producers, to ensure the sustainability of small producers and the cooperative. The agreement establishes the centralisation of cheese purchases, with Casa Portuguesa do Pastel de Bacalhau contributing €1 per kg of Serra da Estrela PDO cheese purchased, for the benefit of Estrelacoop, on August 26th
Opening of Casa Portuguesa do Pastel de Bacalhau on Rua Augusta, Lisbon on May 4th
The Bread Museum reaches the one million visitor mark, on March 20th
Silva & Feijóo opens a new store on Rua de S. Nicolau in Lisbon, on May 4th
Opening of The Beer Museum, in Terreiro do Paço, Lisbon, on June 10th
First event catered by the Bread Museum: grand opening of Estádio da Luz, on October 25th
Primeira operação de catering do Museu do Pão na inauguração do Estádio da Luz, a 25 de outubro
Gathering of the collection on the subject of Portuguese Bread
Início da recolha de espólio sobre o património do Pão Português