TCP – Tourism Centre of Portugal and ANA – Portugal Airports have taken a decisive step towards making Portuguese airports privileged windows for promoting regional products from the Centre of Portugal. These products have the capacity to be territorial development engines, benefiting the territories of origin while being strong catalysts for tourist activity and the dissemination of the country’s best.

At Humberto Delgado Airport, in Lisbon, among international brands, the regional products that stand out in commercial spaces gain a special relevance. Today, a place dedicated to Ovos Moles from Aveiro was officially inaugurated, as one of the region’s most characteristic and representative products, the undisputed ambassador of Portugal in the world, and the greatest symbol of regional and convent sweets. The millions of passengers that every year pass through the airport can now appreciate and buy Ovos Moles from Aveiro at Confeitaria Peixinho, the oldest house of Ovos Moles in Aveiro, founded in 1856.

The inauguration, attended by Pedro Machado, president of TCP – Tourism Centre of Portugal, Thierry Ligonnière and Francisco Pita, respectively CEO and CCO of ANA – Airports of Portugal, is part of an integrated strategy for the dissemination and promotion of endogenous products – products with distinctive characteristics – of the Central region of Portugal in one of the largest national showcases, the Humberto Delgado Airport.

“Promoting endogenous products and brands is one of the fundamental missions of the Tourism Center of Portugal. The development of this integrated strategy involves the involvement and cooperation of all agents, whether local and regional entities or the Humberto Delgado Airport, for its recognized role in promoting Portugal in the world, defining an aligned strategy among all with the common purpose of creating added value. We hope that other brands and endogenous products will follow this example”, says Pedro Machado, President of the Tourism Centre of Portugal.

For Thierry Ligonnière, ANA’s CEO, “Portugal is increasingly recognized internationally for its offer of quality endogenous products, with a history which focuses on origin and authenticity as a form of differentiation. Portuguese airports, as places where millions of people pass through, are Portugal’s windows to the world. They are therefore natural platforms for publicizing Portuguese products and their identity, playing a preponderant role in their visibility and promoting and valuing them internationally.”