Following several international editions, the Spira Pro Course will take place in Portugal for the first time, with an intensive Cultural Management programme running from 23 to 25 November 2026 in Porto and Braga.
Organised by Spira, this initiative brings together professionals and leaders from cultural and heritage institutions, offering first-hand insights into different approaches to management, programming and heritage promotion through technical visits and sessions led by teams from the participating institutions.
The Value of Time Group is part of the programme as one of its case studies, welcoming participants to Artes e Ofícios | The House of Craft, on Rua das Flores in Porto.
The session will focus on the Group’s commitment to promoting the distinctive cultural heritage of Portugal, with particular emphasis on certified traditional arts and crafts. Drawing on the experience of the Artes e Ofícios project and its Certified Crafts Gallery, the session will explore the motivations, objectives and strategies behind the work being carried out to preserve, promote and celebrate traditional Portuguese craftsmanship.
The Value of Time Group’s participation in this programme offers an opportunity to share experiences and reflect on the role of institutions in promoting cultural heritage and developing new ways of connecting traditions with contemporary audiences.