Sustainability
Sustainability
Never was a true Portuguese just Portuguese:
He was always everything.
Fernando Pessoa (1888-1935)
First the roots. Then the wings.
Modern economics follows a pattern that primarily rewards the major economic players at the end of the value chain, reducing compensation as it approaches the beginning. A model that subverts logic, since it is at the start where the conditions for the existence of anything are created. That is where value is generated.
Our concept of sustainability is based on a social economy model that has its main asset precisely at its origin. We invert the pyramid by promoting a shift away from the linear economy because we believe that the viability of the future is no longer just an environmental sustainability issue, but also a matter of economic and social sustainability.
Paying well those at the start of the value chain is the only way to ensure the continuity of icons of our culture, whether it be Serra da Estrela PDO cheese, canned fish, Filigree, Barcelos Figurines, Ovos Moles or bread. Or any other good.
But it goes much further. As the world progresses towards technology, manual wisdom becomes rarer and more precious; work produced by hands is something that machines will never be able to surpass or even equal. That is why it must be valued, so that it remains attractive and with future prospects.
Proper remuneration at the base has consequences for the economy and sustainability: it ensures the continuity of handmade products, guarantees the maintenance of ancestral professions and offers quality of life to the people who truly make things happen. Furthermore, it allows us to generate qualified employment and create magical scenarios, where we proudly present products once undervalued and now widely admired. Those who visit us take Portugal wrapped in originality and nobility, heading to the four corners of the world.
Our commitment: our examples
