The example of Joalharia do Carmo

logo joalharia do carmo
logo joalharia do carmo

One of the oldest crafts of national goldsmithing, Filigree, suffered a setback in the 1990s when a new fashion concept spread to jewellery: minimalism. The aesthetic eliminated details, creating simpler shapes, more discreet curves, and a minimalist view, contrasting with the millimetric details of the 80s. Filigree was exactly the opposite of this new concept. Goldsmiths and filigree artists despaired to preserve their craft, hand-made Filigree, with ancestral techniques and tools.

In 2021, when the century-old Joalharia do Carmo joined Grupo O Valor do Tempo, we renounced selling any piece that was not Certified Filigree. Opposed to industrial production, we absolutely resisted the temptation to commercialize mass-produced jewellery, because we know that a unique jewel demands time and meticulousness for hands to work magic – something no machine will ever replicate. We allow ourselves the luxury of waiting for this magic to happen in the name of supreme luxury: uniqueness. To affirm our commitment, we signed a cooperation protocol to promote and publicize the certification of Portuguese Filigree with the Municipalities of Gondomar and Póvoa de Lanhoso – where Filigree is traditionally produced in Portugal – and A.Certifica, the certification body.

With traditional or contemporary design, with sapphires or diamonds, Joalharia do Carmo is today the showcase of Certified Portuguese Filigree. One of the most faithful representations of Portuguese popular culture is now presented to the world as a major symbol and hallmark of national jewellery, in the only space in the country that exclusively sells certified jewels.

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