The Portuguese Sardine brand has just announced the launch of its new exclusive collection for the North American market, now available both online and at its physical store in the heart of Times Square, New York. Each tin is decorated with illustrations representing the most emblematic icons of each state, symbolically extending to Puerto Rico and the District of Columbia.

With this collection, the Portuguese Sardine creates an unexpected bridge between the Portuguese canning tradition and the cultural and symbolic connection that Portugal has with the United States. Each tin becomes a condensed journey, where the Atlantic meets American landscapes and where flavor carries Portuguese identity. But this launch is no coincidence – for much of the 20th century, the North American market was a persistent ambition of the Portuguese canning industry, and tinned fish earned recognition there for their quality and distinctive character. This new collection revives that historical thread and now projects it through a visual and creative language, repositioning the sardine not only as a superfood, but as a cultural object.

Each tin is a graphic portrait of each state. In the case of New York, the tin is illustrated with symbols such as the Statue of Liberty, Times Square or the Empire State Building, in a pop and urban interpretation of the state that sets global trends. California, in turn, appears under the motto “Dreams under golden sun”, illustrated with references such as the Golden Gate Bridge, Yosemite National Park, the Hollywood sign on the hills of Los Angeles and the Oscar, evoking the eternal myth of the American dream. This logic is repeated throughout the collection, transforming each tin into a local narrative where design, culture and geography intersect in an unexpected and collectible way.

The new “Coast to Coast” collection has already “dived” into the universe of the Portuguese Sardine. It is available in the brand’s online store and in the physical store in the heart of Times Square, New York, where the design of the tins becomes an immediate invitation to discover America.